{"id":7049,"date":"2020-06-04T15:44:17","date_gmt":"2020-06-04T19:44:17","guid":{"rendered":"https:\/\/www.palabranueva.net\/ivan-alejando-batista-disenador-de-palabra-nueva\/"},"modified":"2021-02-16T10:39:30","modified_gmt":"2021-02-16T14:39:30","slug":"ivan-alejando-batista-disenador-de-palabra-nueva","status":"publish","type":"post","link":"https:\/\/www.palabranueva.net\/en\/ivan-alejando-batista-disenador-de-palabra-nueva\/","title":{"rendered":"From the classic poster, a contemporary proposal in Covid-19 times"},"content":{"rendered":"
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Autorretrato de un cartel cl\u00e1sico.<\/figcaption><\/figure>\n

A poster proposal uniquely sets out the contribution of a group of Cuban designers against the Coronavirus. During this time of physical isolation, these creators have intervened and reinterpreted well-known Cuban film posters to convey a message of public good and prevent the spread of Covid 19.<\/p>\n

Grouped in the project “Film Posters in Covid’s Time”, the works can be seen, so far, on different digital platforms, where they have been very well received. Its authors, based on and off the island, converge on the desire to rescue that graphic memory that captures the best of Cuban signage of all time to make it known to the youngest.<\/p>\n

Iv\u00e1n Alejandro Batista Cadalzo, designer of the archdiocesan magazine Palabra Nueva, was one of the first to join this initiative, because he worked individually before on the concept that inspires it. With the desire that his creation “hopefully goes for more”, we take advantage of the still current quarantine to talk to him about his participation in this project.<\/p>\n

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How is this idea born and when do you join it? Who, besides you, joined?<\/p>\n

“Annick Woungly, a Cuban designer based in Switzerland and coordinator of the site “Cuban Designers for the World”, created a project called “Film Posters in Times of Coronavirus”; she is, fairly, the one who begins to shape this initiative. When I visit the site and see its intention, I agree with it, as I had already made two adaptations: that of Alfredo Rostgaard’s protest song poster and Rafael Morante’s Cinemateca de Cuba, both original productions of the sixties. Almost in unisono were designers such as Javier Gonz\u00e1les Borbolla, Alejo Romero, Kendrick Mart\u00ednez, among others.<\/p>\n

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I have worked this series, I have more than fifteen adaptations and it has been very stimulating to see the acceptance they have had; people identify with them, they replicate them. So if they get the message, then the posters truly fulfill their social function.<\/p>\n

“Not only has this series been worked on, there have been many posters with the same function, in which other designers have participated, among them Richard Vel\u00e1zquez, Walter D\u00edaz Moreno, Yaimel L\u00f3pez and Claudio Sotolongo.”<\/p>\n

Why the need to return to the Cuban film poster? What attracts you, in particular, to authors such as Eduardo Mu\u00f1oz Bachs or Ra\u00fal Mart\u00ednez, for example? What are you interested in returning from these artists for the design work you do?<\/p>\n

“One of the values of this initiative is to rescue that graphic memory that captures the best of Cuban signage of all time, so that the youngest who did not live it – because they are works of the sixties, seventies and eighties fundamentally – enjoyed them in their original version and could also appreciate the creative work of adapting to this epidemic situation. It is also a tribute to its creators, references of Cuban graphic design and of whom, those of us who comb gray hair today, keep a very pleasant memory. Some of them gave us their experiences and we were able to learn from their work and drink from their human quality.<\/p>\n

“All these creators were involved in creative magical realism, the solutions were wonderful, with high visual impact, with very novel and experimental graphic rendering resources for the time, in which there were no computers or software for the design work. Many of them achieved a characteristic style, such as Eduardo Mu\u00f1oz Bachs and Ra\u00fal Mart\u00ednez, inspired by Polish and American artistic currents. These styles have been taken up as a tribute to them and by the concern to experience and mix those forms of representation with elements of mine in the illustration.”<\/p>\n